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Disadvantages of visual merchandising

Click:81 Time:2019-04-29 15:07:17

Disadvantages of visual merchandising


You may find that there are some barriers to introducing visual merchandising techniques within your retail store. These include:

Changing layout and space – You may be required to spend time rearranging aisles, shelves, display fixtures and the general layout of the interior retail space.


Increased demands on staff – The success of your visual merchandising techniques may mean you have to handle more daily customers, more sales and more deliveries. There may also be more customer service issues, longer hours and the need for more staff.


Expense – If you install new fixtures, create new signage or improve the appearance of your retail space, costs can quickly add up. However, overcoming the challenges of planning and managing visual marketing can lead to profitability and increase customer loyalty.


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